August 20th 2013: 101

Can you believe this our 101st report? That makes us almost two years old. When we started Dunedin Light back in 2011 we were incredibly optimistic. We still are and we love that. We were lucky enough to have the support of a bunch of like-minded advertisers and the team at Dunedin NZ. Together they've made it possible to keep the Dunedin Light reports flowing each week and free to our subscribers. Support them and you're supporting us.

We now reach more than 5000 people each week and up to 33,000 through our Facebookpage. If you or your friends haven't subscribed yet then click here. Most of our readers have a connection with Dunedin (the rest just wish they had) and they are active people who run with their dogs, jog, swim, kayak or surf on the beaches when they can and dream about getting out there the rest of the time. We know that many of our readers are officebound and so the 10:30am email chime on a Tuesday brightens up their day and sets a positive mood for the rest of the week. They're a cool bunch, we know that for sure. We photograph them every week.

Take the characters from Moodie Tuesday for example (that's Josh below). We went out and did a shoot with them at Long Beach last week – these guys designed their new soon-to-be-released range based on the beach itself, matching tones and textures from the surrounding coastline, rocky crags and rambling flora. It is cool to see one of our freshest fashion brands so energised by the same things that form the essence of Dunedin Light.

Waves on both coasts on Thursday. Pull a sickie.

See you at the beach ...

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